All round, the research presents a method to look at customer attitudes via VR and AR commercials utilizing the ELM theory.

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6 research prepositions were discovered to facilitate the investigation of shopper attitude persuasion according to the literature. Furthermore, variables including advertisement high quality, demographic distinctions, as well as the technological context of VR and AR advertisements can aid central route persuasion, even though supply credibility, social existence, and message content in VR and AR adverts have been identified to be the persuasion things beneath the peripheral route.

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